By 2020, More Marketers Will Become Leaders Of Nonprofits

While a lot has been written about CMOs, little is known about CMOs within the nonprofit arena. I happened to be talking to Matthew Boyle, the CMO for AAFCPAs, a CPA firm that specializes in helping nonprofits, when he suggested that CMOs are poised to take over the Executive Director (i.e., similar to CEOs in the for-profit world) roles of nonprofits. I found his perspective fascinating and what follows are his thoughts.

Original: Forbes Real Time