If You Thought New Coke Was A Disaster, You Haven’t Seen Their New Packaging!

It isn’t often that one of the world’s biggest marketers spends 18 months cooking up something this ill-advised, but Coca-Cola’s new “one brand” packaging is a gaffe so glaring we have to talk about it. How bad is it? One report called it the worst mistake Coca-Cola has made since […]

Original: Forbes Real Time