Want To Build A Consumer Generated Brand Community? A Gold-Award Winning Example

Kenya’s Mara Naboisho Conservancy won the most prestigious award in eco-tourism industry thanks to its brand community, withzero marketing dollars. Photo credit: Naboisho The path to success has been turned upside down and inside out. Once upon a time, businesses ran what was called “brand advertising” where they tried to convince […]

Original: Forbes Real Time